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PROJECT OVERVIEW

Crafting Cozy Comfort and Stylish Dreams for Huggle

A Soothing Identity in Shades of Night and Comfort

For Huggle, we created a brand identity that wraps you in comfort, using several shades of purple to evoke the serene feeling of night and relaxation. The color palette is designed to resonate with the brand’s promise of delivering the perfect pillow—a cozy embrace that helps you drift into peaceful dreams. The use of trending flat patterns adds a touch of modernity and style, making the brand appealing to a young audience who values both aesthetics and comfort.

OUR JOB

Brand Identity, Collateral Design, Digital Content

Stylish and Cozy Packaging for the Dreamers

Huggle's packaging and product designs are tailored to enhance the unboxing experience, with stylish bags, tags, and pillow boxes that reflect the brand’s comforting identity. We also designed three original pillow patterns, each embodying the blend of comfort and style that Huggle stands for. The packaging design seamlessly integrates with the brand's identity, ensuring that every aspect of the product speaks to its promise of comfort and style.