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PROJECT OVERVIEW
Crafting Cozy Comfort and Stylish Dreams for Huggle
A Soothing Identity in Shades of Night and Comfort
For Huggle, we created a brand identity that wraps you in comfort, using several shades of purple to evoke the serene feeling of night and relaxation. The color palette is designed to resonate with the brand’s promise of delivering the perfect pillow—a cozy embrace that helps you drift into peaceful dreams. The use of trending flat patterns adds a touch of modernity and style, making the brand appealing to a young audience who values both aesthetics and comfort.
OUR JOB
Brand Identity, Collateral Design, Digital Content
Stylish and Cozy Packaging for the Dreamers
Huggle's packaging and product designs are tailored to enhance the unboxing experience, with stylish bags, tags, and pillow boxes that reflect the brand’s comforting identity. We also designed three original pillow patterns, each embodying the blend of comfort and style that Huggle stands for. The packaging design seamlessly integrates with the brand's identity, ensuring that every aspect of the product speaks to its promise of comfort and style.
Modern and Inviting Social Media Presence
For Huggle’s content production, we developed an original social post style guide that combines 3D elements with flat patterns, achieving a modern and visually engaging look. This approach ensures that Huggle's online presence is as cozy and stylish as the pillows themselves, resonating with a young, design-savvy audience who seeks both comfort and trend-forward aesthetics.
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