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PROJECT OVERVIEW
iTea: Infusing Life with Every Sip
Redefines the tea drinking experience with its unique blends and inviting aesthetics. Our comprehensive design strategy for iTea included creating a distinctive visual identity, innovative tea packaging, and captivating collateral materials, all designed to enhance the sensory pleasure of tea.
For iTea, we developed a visual identity that reflects both the traditional essence and modern appeal of tea drinking. The logo is clean and contemporary, designed to communicate the brand’s commitment to quality and the serene joy of tea. This identity supports iTea’s mission to bring a fresh, stylish perspective to the tea market.
OUR JOB
Brand Identity, Collateral Design
Innovative Tea Packaging that Captivates and Charms
iTea’s packaging is crafted to stand out on the shelves and to captivate the senses of tea lovers. Each package design features vibrant colors and elegant patterns that visually represent the flavors and aromas of the teas within. The packaging not only protects and preserves the tea but also enhances the overall customer experience, making each tea blend a delightful discovery.
In addition to the primary packaging, we designed a range of collateral materials including branded mugs and promotional items that tea enthusiasts can cherish. These items are designed with the same attention to detail and aesthetic coherence as the packaging, ensuring that every touchpoint with the brand reinforces iTea’s values of quality and enjoyment.
