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PROJECT OVERVIEW
Sip the supernatural—where energy meets mystery.
PRAY, short for "Paranormal Rush Awakens You," is not just an energy drink; it's an adventure in every can. Tasked with encapsulating the brand’s thrilling essence, our design team created a series of high-contrast, vibrant cans featuring adorable yet eerie paranormal creatures like zombies, slit mouths, and vampires. Each character is rendered in a playful, cartoon style, making the cans instantly eye-catching and engaging for consumers looking for a unique energy boost.
OUR JOB
Collateral Design
Cute Meets Creepy: PRAY’s Artistic Can Creations
The PRAY can designs break conventional boundaries by blending high-energy visuals with charmingly spooky characters. Utilizing a palette of high-contrast colors, our designs aim to pop off the shelves and spark curiosity. The hand-drawn aesthetic gives each can a personal touch, appealing to a demographic that appreciates artistry and originality in their beverage choices. These designs not only embody the brand’s playful take on the paranormal but also enhance the consumer’s drinking experience by adding an element of fun.
PRAY for energy, stay for the story—where each can crafts its own tale.
The unique can designs for PRAY have dramatically enhanced the brand's appeal and marketability. By transforming the packaging into collectible pieces of art, PRAY has cultivated a loyal following and expanded its reach within the competitive energy drink sector. The intriguing, eye-catching cans not only draw in customers but also encourage repeat purchases, as consumers are eager to collect all the different paranormal character designs. The success of these designs has significantly boosted brand recognition and sales, proving that creative branding can be a powerful tool in capturing and retaining consumer interest.
