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PROJECT OVERVIEW
Vire: Elevating Cosmetic Elegance, The Essence of Beauty Transformation
Introducing "Vire," a brand that elegantly weaves together the significance of its name with the transformative nature of its cosmetics. In French, "Vire" carries connotations of turning or swirling, a dynamic movement that perfectly encapsulates their brand's philosophy of transformation and renewal in the realm of beauty.
Brand Identity Design:
We crafted Vire's brand identity to embody the essence of this dynamic and evolving beauty. The choice of the "Caroline" font infuses the brand with sophistication and a timeless elegance, while the gradient color scheme mirrors the fluidity and vibrant energy of transformation. This design strategy reflects the core of Vire's mission—to revolutionize personal care through products that not only enhance but also transform.
OUR JOB
Brand Identity, Collateral Design
Unveil Beauty, Embrace Change
The packaging for Vire’s serum box is a testament to our brand's commitment to luxury and innovation. Utilizing the vibrant gradients that characterize our visual identity, the design stands out for its elegance and allure, promising a user experience that is as delightful as it is transformative.
